In our lesson recently we looked at the different shot types from numerous music videos and tried to get influence from them to help us in the production of our own music videos. The first video we looked at was McFly- Five Colours In Her Hair (2004) which would be placed in the pop genre due to the fact it has been in the charts and is really upbeat. Throughout the video they use lots of different shot types including many long shots because of the fact that it was a band playing and they wanted to show that in the video so it doesn't get confusing for the audience. They also use many close-ups aswell of each individual band member to show that although they are a band and work together, they also are single artists and have their own role to play in the music video. The shots used are also edited to fit in with the music so for example when the music had a fast beat, so did the pace of the shots. This helped to add to the upbeat nature of the genre and helped to keep up the pace of the video so the audience don't get bored or disinterested. They also used, throughout the video, bright colours to keep in with the cheesy pop genre and lots of panning shots to show the whole of the band but in a different way so we don't get bored with the constant long shots.
We then looked at the very different music video to Adele - Chasing Pavements (2008) which I said was a type of ballad and although did get to the charts is slightly too slow to be classed as a Pop song. The video is centred around a car crash in Hyde Park, London and during the choruses the two people that have been in the crash start to dance, reenacting their lives. The video includes lots of close-ups of both the artist's face and the main areas that the couple have been affected because of the crash for example it zooms in on the hand of the woman hurt and there are also many birds eye shots to show the dancing scenes and tries to set the environment for the characters to be in. Due to the genre of the song, panning shots are used throughout the music video to show the slowness of the piece and lots of high and low angle shots are used to emphaise the fact that the artist is the most important member of the music video and to show their authority in the clips. This will be important when we make our video because we will need to show focus and importance to the main character or the artist. 
The third music video we looked at was Gotye - Somebody That I Used To Know (2011) which fits into the Indie-Pop genre of music. The video shows both Gotye and Kimbra naked throughout the video, and as they sing, his skin is gradually painted into the background via stop motion animation. The shots are very slow paced to fit in with the genre of the music playing and there are numerous angles of close ups to show both the artists face and the areas where the painting is being drawn on. Unlike the other two videos there are many mid shots so the camera can get in both of the artists performing and to show the connections between the two characters. 
The final music video is White Stripes - 7 Nation Army (2003) and the music would fit into the soft/american rock genre. The video shows one seemingly continuous shots through a kaleidiscope tunnel of red, white and black triangles. Throughout the video they use, very much similar to the other music videos, lots of close-ups and extreme close-ups to show the artists and their rock instruments which in turn helps us realise the genre of the music video. The constant zooms and panning shots helps to keep up with the pace of the music being played and the cut to a black shot increases the enigma and darkness of the rock genre. The things we saw from the videos were that they all included lots of close-ups of the artists and the instruments they were playing, if any. They also included lots of panning shots again for the same reason as before and all the different shots put together help to create an interesting and imaginative music video.
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