Textual Analysis of Genre : Arctic Monkeys - Teddy Picker

The next video I decided to analyse is Arctic Monkeys- Teddy Picker as this video is majority performance unlike the one I looked at before. The video starts with who we assume are the band in some sort of recording studio with the sounds of them practicing in the background. After watching this me and Georgia decided that a recording studio or a live performance would be really good in our video as its quite a common element of Indie music and serves the purpose of advertising the band; aswell as this it meant that we no longer needed to cast actors in our video as we had the band. Throughout this beginning section before the song has started there seems to be quite a lot of emphasis on the instruments being played and this gives the feeling of a raw band and reminds us that this is being recorded live. 

The song then starts and although all the band are in shot there seems to be more attention and camera focused on the main singer. We thought this would be really important in the production of our music video and would mean that we should make Harry the focal point at all times when we came to shoot. I also noticed that the look of the video is very much a 'vintage' sort of filter on everything making all the colours slightly faded. This was something we would have to take into consideration when using color to colour grade our video at the end. Aswell as this lots of the shots of performance used are close ups of the band and their instruments which is a key part of music videos in the genre of Indie. 

It then cuts to a shot of them walking down the street into a park. I noticed that the colours used here ie. the natural greens and browns were much prominent and similar to the previous video and something we must include in the production of our music video. They then go into what looks like a very normal pub and I think one of the key elements of Indie music videos is to create this sense of individuality and 'normalness' which the video does by putting them in average clothes and setting it in a rough recording studio and pub. Again similar to the previous music video the band appear to always be together and seem to form good relationships with each other. By watching the music video we really start to believe that the band really are friends and not purely together to make money or be famous but to make good music.