This year we decided to use some new media technologies that we were unable to use last year, due to lack of experience and time, in all three areas of the production process.
As we knew we were going to have to do a lot more research into the conventions of music videos than we did last year due to the fact that there is more variety and stricter conventions to follow we had to utilise websites such as YouTube. We looked at exsisting music videos by famous Indie bands in order for us to get a good idea of what sort of tone and atmosphere we wanted to set for the audience/genre. For example we got a huge amount of inspiration for the narrative section of our video from the famous Smiths song Stop Me If You Think You've Heard This One Before. Another thing that we got out of watching these music videos which we were not expecting to see what the equality within the band. Lots of these music videos tended to give the main singer a lot of the status throughout it; making them always be close up to the camera or on a higher level to the rest of the band. This was a really interesting aspect of the indie genre and its characteristics and was something that we took advantage of by having our whole narrative based around the singer.
When it came to shooting the footage we chose to use the DSLR camera with a 50mm lens which came in really handy when we wanted to get our close ups of Harry. The use of this new media technology meant that it was easier for us to import our work onto the macs as we didn't have to mess around with tapes like we did last year. It also saved time and gave better quality images meaning that our work as a whole looked more professional and effective.
Similar to last year we used the editing software Final Cut Pro but this year we really tried to develop the skills we had already acquired instead of just doing the same as before. We had to utilise the 'markers' more than we ever did last year and had to make sure we were able to efficently use the whole programme. As well as Final Cut we did create some new skills in an apple programme called Color. This was something that we had never used before but we were eager to try so it was quite a risk on our part as if it had gone wrong our music video could have been a disaster! We knew colour grading would make a huge impact on our music video but the software can look very daunting for new users so we went onto YouTube to watch tutorial videos and got a lot of information from Google in order that we could have the best knowledge on it. Our original performance and narrative shots were very different in colour due to the fact one was filmed in an artifically lit recording studio and the other outside. Color was a huge benefit to us here as it meant that we were able to make our outside shots more red in tone to give off a warmer feel so that they not only matched the indoor shots but followed the conventions of the genre.
For our evaluation one of the greatest technologies we used was social media, in particular Facebook and Twitter. This was helpful to us as it meant we could get opinions on our video not just from our friends and families ,who could be biased, but from anyone in the world that wants to comment. This gave us a huge advantage as we were clearly able to see what people thought of our video and we could make changes and adjustments, if we were to make another one, based on this feedback.
No comments:
Post a Comment