Evaluation: What have you learnt from your audience feedback?

We conducted our audience feedback in many different ways; from surveys to asking our peers to comment on certain things in a sort of 'premiere' style but from all of our feedback came a few of the same issues that i will be discussing in this post.

Lots of people commented on the pace of the music video as we tried to make it quite a bit quicker than the song itself. This was due to the fact that we tried to stick to many of the conventions of music videos in which this means that there are a fair amount of quick, choppy cuts throughout. All our audiences thought this was a good idea as it kept them interested and not bored as the images were constantly changing meaning they were free to enjoy to the music and the accompanying video. They also commented on the ratio of performance to narrative as being good as, like most indie bands, the main focus is on the music and so this is why we opted for a performance based music video so we could really emphasise each instrument and voice. By using a recording studio it gave the music video the much needed intimacy that indie music videos tend to have.

However one thing that someone did mention on the survey was the lack of close-ups and 'intimate moments' with the band, especially Harry in the cycling scenes. This is definitely something that I would change if i was going to remake my music video as I did feel in some of these shots you feel slightly disconnected with the main singer/actor. This gave a feel that we were not able to relate to the character on the screen as it created distance between us, meaning that the audience could not enjoy the video quite as much. 

Another comment we got in our feedback was the fact that the video was 'very repetitive and needed more going on'. If i was to make this video again in the future I would definitely try to come up with more of a storyline behind the narrative section of our video so that it gave the audience something easier to relate to. If we had gone for something with universal themes we could have potentially widened our target audience so that more people would be able to relate and want to watch it. 

Overall from getting audience feedback it meant that we were able to develop and adjust some of our ideas for next time if we decide to make another music video. We were able to see a wide range of peoples views on our video as we asked people of all ages and genders which helped us to see if it had hit our target audience correctly.